Luxury Multi-family Condos: Redefining the American Dream
At one time, the American dream meant a big house with a white picket fence, spacious green lawn and charming curb appeal. But the type of affluent buyers that used to move out to homes in the suburbs are now reversing that trend and choosing to live in the city.
With this choice they are choosing luxury, stunning views, and the prestige of being a new urbanite. Young professionals, empty nesters, and those in between are drawn to the energy and convenience that urban multi-family luxury condos have to offer.
Trends show that many homeowners do not want to deal with the maintenance of repainting the white fence or caring for the green lawn through cutting and fertilizing. Instead the new age of buyers want to settle down and start families in less traditional places - luxury multi-family condos.
The resurgence of this type of downtown living is redefining the American dream.
At Sensory Six, we design commercial spaces with a competitive edge by incorporating the highest level of function, aesthetics, and wellness. We see the value in bringing elegance, luxury and simple style into multi-family condo living spaces. Our “21st Century Zen” modern, organic, and sophisticated design style strives to appeal to the wide range of buyer expectations and wants.
We have found that the key to multi-family design success comes from three important characteristics: combining the interests of the community and the individual buyer, incorporating sustainability and safety, and focusing on luxury high-end, amenity-rich living. These characteristics cater to the buyers of tomorrow while cumulating community respect.
Designing with the Community in Mind:
As developers consider entering the multi-family condo market to meet the demand for quality residential projects, it is important that they take the time to fully understand the community interests. Ensuring that their project fits in with the overall community aesthetic will make it extremely marketable.
The next generation of apartments should see a furthering of upscale amenities that encourage a sense of community.
Cities today are looking for projects that complement the downtown skyline, enhance the architectural design, and become entrenched in the community.
A perfect example of designing with the community in mind is Preston Hollow Village in Dallas, TX. Once it is completed, Preston Hollow Village, designed by Ziegler Cooper Architects, will incorporate a grocery store, offices, and retail space surrounding it’s eight residential buildings.
This type of design brings the community environment right to buyers’ doorsteps while providing a beautiful addition to the existing city.
Designing for Sustainability and Safety:
Immense care should be taken in designing and constructing luxury condominiums that not only offer numerous amenities in desirable locations, but also maintain design and construction elements that take into consideration safety and sustainability.
With concerns about green living on the rise, developers should take into consideration the sustainability of their projects. Developments incorporating renewable elements are increasingly desirable to cities that seek to be the leaders in green innovation and advancement.
One specialty area of Sensory Six is applying the best technology to provide living spaces that are highly functional, contribute to the health and wellness of residents, and embody sustainability. This means everything from selecting health and environment-conscious materials to incorporating automation and energy efficient systems.
Designing for Luxury:
Today’s definition of luxury is different than it was a decade ago. It is not just about extravagant penthouse suites - it is about high-quality, in-unit amenities, unique shared spaces, beautiful views, extensive services, and proximity to trendy shops and restaurants.
The Frasier, a luxury multi-family development in Virginia, was designed by KTGY and The Bozzuto Group. The Frasier was developed with an unerring sense of the little details that buyers love. It was designed with thoughtful touches and rich amenities that make modern life easier. Their common spaces are as inviting as they are useful.
The Frasier’s elegantly appointed great room, shown to the left, offers a billiards table and inviting lounge area. In addition to this sophisticated common space, the Frasier also offers an E-lounge with coffee and business stations, a fully-equipped fitness facility and yoga room, and a sparkling resort-style pool with sundeck.
Because amenity packages today are aimed at fostering interaction in luxury spaces, the design plan of a common space is an integral part in a successful multi-family condo.
If a multi-family condo design combines the interests of the community and the individual buyer, incorporates sustainability and safety, and highlights luxurious common spaces it will create an all- around luxurious and enticing development. The emergence of more elegantly constructed residential developments is redefining the American dream by offering buyers a new and innovative image of “home”.
Sensory Six Blog Post - Sources
Photos: http://www.multifamilyexecutive.com/design-development/catering-to-the-renters-of-tomorrow_o
Content:
http://blog.luxuryhomemarketing.com/luxury_trends/
